NEW LOGO
OLD LOGO
DESIGNER
My ROLE
CORE Learning is committed to providing professional learning services and curriculum trainings to school districts, administrators, principals, and teachers. With a goal to stand out from other educational platforms and be at par with their fast-growing changes, CORE desired to give their company a completely new identity.
Core Learning
DESIGNER
My ROLE
A questionnaire was shared with CORE Learning’s team to innerstand their brand, mission, desires, expectations, likes, dislikes, and why! From the responses, two visual systems were created to align to the desires expressed in the questionnaire.
Discovery
The team at CORE Learning agreed the Color Drive system was best for their brand and felt it was compelling and unique. CORE shared their initial thoughts, questions, and desires for the following revisions.
Feedback
CORE Learning wanted a new logo that was easily recognizable and reflected the changes happening within their company. They aimed for a design that was modern, aligned with current trends, and more inclusive to appeal to a younger, more diverse audience.
CORE is a learning platform that teaches teachers how to teach reading, writing and math
to their students. The goal in the sketch phase was to transition from apple clichés
and shift towards concepts that represent books, CORE’s values and their sub-brands.
Logo
