Branding Redesign

Formation Ventures sought a vibrant new logo and branding that authentically reflects their commitment to empowering Black Gen Z, aligning with the aspirations and needs of the next generation.

FOrMATION
VENTurEs

NEW LOGO

OLD LOGO

DESIGNER

My ROLE

Formation Ventures desired a new logo and branding package that visibly demonstrates their commitment to serve their target audience and customer. Gen Zers are the spirit of the program and FV’s goal was to better align with the needs and ambitions of young people.

Formation Ventures

DESIGNER

My ROLE

The logo process began once the client confirmed confidence in the direction of the visual system. This step is important to better define logo concepts that can work well with the overall system.

Logo

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LeT's WOrK
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