A brand identity redesign for Hospital Rooms, the nonprofit partnering with renowned artists to bring hope and creativity into NHS mental health services.
HOSpITAL rOOMs
BRAND STRATEGY BRAND IDENTITY BRAND DESIGN
My ROLE
As the designer leading the rebrand, I developed the brand strategy, refreshed logo, and complete visual identity system that now define Hospital Rooms’ public presence. By clarifying the organization’s positioning and translating its mission into a cohesive, expressive identity, I helped strengthen how Hospital Rooms communicates its story to partners, funders, and the wider community. The new brand provided the strategic and visual clarity needed to elevate trust and credibility across all touchpoints. I also created a comprehensive style guide that ensured consistency and recognizability, empowering the team to maintain a unified voice as they grew.
My work played a pivotal role in improving user experience, emotional resonance, and overall engagement. This alignment made it easier for stakeholders to understand the impact of Hospital Rooms’ work and motivated them to explore, connect, and support the mission. Ultimately, the brand strategy and identity I created were key drivers behind the organization’s significant increases in visibility, user activity, and donor interest.
HOSPITAL ROOMS
My ROLE
NEW LOGO
OLD LOGO
LeT's WOrK ToGETHER!
Ready to brand your business with the cosmos and attract aligned clients?
