NEW LOGO
OLD LOGO
My ROLE
Sparkle Chanel, a celebrity make-up artist and licensed esthetician, created MakeUp By Sparkle over ten years ago with professional and glamorous individuals in mind. The brand outgrew their logo and desired a rebrand to represent their intended audience, customers, and new product launch.
Makeup By Sparkle
DESIGNER • PHOTOGRAPHER • ASTROLOGER
My ROLE
I worked closely with Sparkle to gain a deep understanding of her brand, message, desires, expectations, core values and her "Why!" Through our discussions, I was able to uncover the key elements that best represent how she wanted her brand to be perceived and embodied. From this, I identified a set of defining keywords that capture the essence of her vision.
Discovery
Taking into consideration the desires of Sparkle and the research, I designed three logo concepts. Each concept represented aesthetics the
Logo
