BRAND STRATEGY
BRAND IDENTITY
BRAND DESIGN
My ROLE
For Run the Future, I was tasked with creating a cohesive brand identity for a youth-focused learning experience developed by Cambiar Education and Formation Ventures. The challenge was to bring together the strengths of both organizations into a single, unified brand that demystifies entrepreneurship for young people and provides clear pathways and resources to support them at every step.
I created a visual and strategic identity that honors each parent brand while giving Run the Future its own distinct, energizing presence that inspires 16 to 26 year olds to pursue personal entrepreneurship and shape their futures with confidence. The system reflects the innovative, game-changing nature of the program and draws on the founders’ extensive experience working with hundreds of successful entrepreneurs. Central to the identity is the pathway motif, a visual representation of the individual journeys students take as they create, launch, and grow their ideas. The resulting brand feels bold, future-focused, and empowering, capturing the ambition, optimism, and transformative learning experience at the heart of Run the Future.
Run THE FUTURE
My ROLE
